Conversion tracking that proves every sale arrived
TrueTrack delivers every purchase to Meta, GA4 and TikTok straight from Shopify's own webhooks — then shows you, order by order, that it got there. If tracking ever breaks, you know within the hour, not two weeks later.
The problem
Browser pixels quietly lose 20–30% of your sales
Ad blockers, iOS privacy and consent banners stop browser-side tracking before it fires. Your ad platforms then optimize on incomplete data — and you pay for it in wasted budget. Worse: when tracking breaks, nothing tells you.
of conversions typically never reach ad platforms with browser-only tracking
how long a dead pixel typically goes unnoticed — while campaigns keep spending
sent by free native tracking apps when your data stops flowing
How it works
Server-side, from the source of truth
Shopify records every order — so that's where TrueTrack takes purchases from. Not from the shopper's browser, where blockers and privacy settings decide what survives.
Install & activate
One click installs the tracking pixel — no theme edits, no code, no Google Tag Manager. A built-in conflict scanner finds old duplicate pixels so nothing double-counts.
Connect your platforms
Connect Meta with your Facebook login, plus GA4 and TikTok. Every plan includes every destination — no per-platform fees.
Watch it prove itself
The dashboard reconciles Shopify's order count against what each platform received — live. Purchases arrive with hashed identity data and restored click IDs for stronger match quality.
Why TrueTrack
Three things no other tracker gives you
We read thousands of one-star reviews of tracking apps. The same three complaints came up in every price tier — so we built the answers in.
Breakage alerts
The #1 complaint everywhere: "tracking died silently and I found out weeks later." TrueTrack watches your event stream and alerts you within the hour — on the dashboard and by email.
Reconciliation proof
"Shopify recorded 100 orders, Meta received 96 — here are the 4 and why." Accuracy measured against a number you can verify, not a marketing claim.
Honest by design
Purchases send exactly once, from the webhook. PII is SHA-256 hashed before it's stored. Consent-safe by default. Uninstall leaves nothing behind — and billing stops instantly, through Shopify only.
Pricing
One price. Everything included.
Every plan has every feature and every destination. The only difference is order volume. No setup fees, no per-destination charges, no surprises.
Starter
- Meta, GA4 & TikTok included
- Breakage alerts
- Reconciliation dashboard
- Conflict scanner
Growth
- Everything in Starter
- Same features — more volume
- 14-day free trial
Our over-cap promise: hit your monthly cap and nothing stops — purchases keep sending through a 7-day grace period, and even after it, purchases still send. We never cut off your data silently. Ever.
FAQ
Fair questions
Isn't the free Facebook & Instagram app enough?
For a store that doesn't advertise — honestly, yes, and we'll tell you so. But the free app sends only purchases server-side, and only when the shopper's browser allows it to trigger. If you spend real money on ads, the 10–25% gap it leaves is costing you more than TrueTrack does. Our dashboard shows you your store's actual gap, so you don't have to take our word for it.
Will this double-count with my existing pixel?
No — preventing that is a core feature. At setup, TrueTrack scans your theme and legacy app scripts for existing Meta/Google/TikTok tags and walks you through switching them off, so exactly one source sends each event.
What about GDPR and shopper privacy?
The pixel only runs after the shopper grants consent (enforced by Shopify's Customer Privacy API). Emails and phone numbers are SHA-256 hashed before we store or send them — raw values never touch our database. Browse events are deleted after 90 days, and Shopify's data-deletion requests are honored automatically. Details in our Privacy Policy.
What happens when I uninstall?
Sending stops immediately, billing stops immediately (it runs through Shopify, so this is automatic), and all your data is purged within 48 hours. We never touch your theme, so there's no leftover code to clean up.
Do you support GA4 and TikTok too?
Yes — Meta Conversions API, GA4 Measurement Protocol and TikTok Events API are all included on every plan, sent server-side with the same reconciliation.